According to Wikipedia, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. Lead generation is a vital part of marketing for every business, whether B2B or B2C. Leads can be generated through a variety of marketing activities such as email marketing, search marketing (SEO & PPC), outbound phone calls, social media marketing and so on.

Leads convert into paying customers by feeding them into the sales funnel. Raw leads are first qualified for prospective customers and then followed up though sales processes to convert them into actual sales. This process is a part of the sales funnel where typically the number of leads reduce as they go down the funnel.

Lead Generation vs Lead Nurturing ~

Lead nurturing, on the other hand, is the process through which raw leads are moved deeper down into the sales funnel by creating contact with them and educating them with the right content by answering their objections.

In essence, lead generation and lead nurturing are two separate activities. Typically lead generation is a process handled by the marketing department, while lead nurturing is handled by the sales department.

At Top Ranks India, we can help you kick start your lead generation activities through digital marketing channels such as search, social and email by offering you a free SEO and PPC audit of your website. To request one today, call us at +91-8014148686 or email us at sales@topranks.in.

Happy Marketing!