How do SEO & PPC work together?

If you are not new to digital marketing, chances are you have tested waters with both SEO & PPC at some point. What is interesting to know is – how seo and PPC can work hand in hand to achieve your marketing goals. Read on.

SEO or Search Engine Optimization is not easy. It takes months or years of hard work to get your site ranked on google for your target keywords. Even with a lot of hard work and spending money, results are not guaranteed with SEO. This is where PPC kicks in. You can always generate targeted traffic through google ads PPC almost instantly for keywords you don’t rank for organically.

Another use case of PPC is to test keywords before optimising them for SEO. Not all keywords convert well, and testing with google ads PPC first will give you a clear idea of whether you should spend SEO resources on those keywords at all.

In a nutshell, a combination of both SEO and PPC traffic will work best for your business strategy. You will have a better probability of maximising traffic to your website when you use both SEO and PPC hand in hand.

Also, when you analyse the data from your organic and paid traffic together, you can get valuable insights into your click through rate (CTR), conversion rates and bounce rates. Using this data, you can optimize your website and landing pages for higher conversions, that will ultimately impact your bottom line.

If you are new to digital marketing, and are confused about whether to use SEO or PPC for your business, Top Ranks India can help. Just email us at and we will get you started with a free SEO & PPC audit of your business. Ask us today!

Happy Marketing!