Ad blockers are simple software programs that work with your browser’s extensions to block online ads, be it google ads PPC, display ads, facebook ads or the likes. There are almost about 200 millions users of such ad blockers in the world, and the chart keeps going up.

What do ad blockers mean for advertisers?

Ad Blockers are a serious threat to google ads advertisers because if a user has an ad blocker installed, they will not be able to see google ads. What this means for advertisers is loss of impressions and clicks which otherwise would have delivers a positive RoI for them.

However, there’s not all bad news. Google recently hinted that they will restrict the use of ad blockers on Chrome and will only provide Ad blocking support to enterprise users. See this article by CNET that talks about Google’s stand on ad blockers.

After all, google ads are bread and butter for Google. Also, for millions of businesses that rely on google ads to generate revenue from them. What happens in the future remains uncertain, but until then, the nest advice we can give to advertisers is to diversify their advertising channels such as with social.

Also, this uncertainty with google ads means that businesses need to also focus on SEO for organic rankings that can drive targeted traffic as opposed to relying completely on google ads.

How can Top Ranks India help if google ads are not working for you?

Get started with a free SEO/PPC Audit for your business and we will make sure you drive quality targeted traffic to your website in no time. Just email us at sales@topranks.in or call us at +91-8014148686 today!