Lead Generation vs Lead Nurturing – What’s the difference?

Lead Generation vs Lead Nurturing – What’s the difference?

According to Wikipedia, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. Lead generation is a vital part of marketing for every business, whether B2B or B2C. Leads can be generated through a variety of marketing activities such as email marketing, search marketing (SEO & PPC), outbound phone calls, […]