Case Study : How Top Ranks India helped Wisdom Mart to outsmart the market leader with Google Ads

Google ads is a very powerful inbound marketing platform. Not just because it is highly effective in generating target leads for a business across the globe, but also it can help your business gain an unfair advantage over competition almost instantly overnight.

Take example of the study abroad market that’s intensely competitive, specifically in a metropolitan area like Delhi NCR. The market is flooded with players offering coaching for competitive exams like GRE, SAT, GMAT, IELTS and likes, both online and offline. In this scenario, it can be challenging for a player to gain competitive edge. With the expertise of Top Ranks India, that’s no longer the case. Read on.

At Top Ranks India, we have had the privilege to work with some of the top players in the industry, namely Jamboree Education and Fateh. While Jamboree is the market leader for GMAT, GRE & SAT for USA admissions PAN India, Fateh leads the Ireland & UK study abroad market. Having gained significant market insights by working with both of these companies, Top Ranks India has developed an edge in understanding the study abroad market dynamic over the years.

The Wisdom Mart story & what we did for them?

Wisdom Mart is a relatively smaller, but a premium player in the study abroad market that operates in the Delhi NCR region only. The compete directly with the likes of Jamboree, which has a strong brand name across India. Therefore, gaining more market share in a competitive market like Delhi was a challenge for Wisdom Mart. That’s where Top Ranks India stepped in!

In the past 18 months of association with Wisdom Mart, we leveraged all our experience and expertise in the study abroad industry to help Wisdom Mart emerge stronger. Our google ads strategies for Wisdom Mart have enabled them to outsmart the competition on all key metrics, including gaining a lion’s share of impressions (and LEADS!) from all eligible google ads auctions. That alone has enabled them to fight out the competition in challenging times like COVID, and sustain business. We are thankful to Wisdom Mart for placing trust in us and giving us the opportunity to serve them.

What does this mean to you as a business?

We can help you outsmart your competition too with Google ads, almost instantly, so you can gain an UNFAIR advantage over your competition. Irrespective of where you are in the world, or what your target market is, as long as it is English speaking.

Just give us a call at +91-8014148686 or email us at sales@topranks.in for a free audit, and we’ll get started on your journey to success!