This is a question we get asked frequently by businesses in India who are new to advertising with Google Ads. You should read this post carefully because we will give you a precise answer to all your google ads daily budget questions here.

Since we assume you are new to google ads, we will first give you a heads up on how google ads pricing works. We are taking about the search ads here that you typically see on the top of google search when you type in a keyword or a phrase. Google wants to keep their ads relevant to the end user, therefore they use a mix of metrics to determine the click cost. The higher the relevant and quality of your ad to the searched team, the lower you will pay for every click and for top positions.

Therefore, your google ads have to be highly optimized if you want the top positions but still want to pay less than the competition.

Also, the competition in a specific industry determines what you pay for every click on google ads. For instance, if you are bidding (google ads works on an auction system) for a highly competitive search term like “Share trading in india”, be prepared to shell out a few hundred rupees per click, as opposed to a low competition keyword. Therefore, your click cost is determined by the competition in your industry. The google ads keyword planner tool built in free in your google ads account can give you an idea of top of the page bids for your target keywords.

So, what should be your minimum daily google ads budget?

Once you have used the google keywords planner tool to figure out the average CPC of your keywords, you can easily decide your budget depending on how many clicks you want to get per day. So, let’s say your average top of the page bid is INR 50, and you want 100 clicks per day, your daily budget should be Average CPC multiplied by desired Clicks = INR 5000 per day. This is an estimate and actuals may vary, depending upon how optimised your campaign is.

As we have stated before, it is definitely possible to get the top Google ads rankings by paying less than your competition, all by optimising your campaigns. This will give you an unmatched ROI and an edge over your competition. At Top Ranks India, we can help you achieve that in an effortless manner. Contact us today at +91-8014148686 or sales@topranks.in and we will get you started to your profitable journey with google ads!