What is PPC anyway?

PPC stands for pay-per-click advertising. It is a form of online advertising where the advertiser is charged for every click that a potential visitor makes on an ad.

PPC is offered by many companies by two of them are most popular:

  1. Google Ads 
  2. Facebook Ads 

There is a fundamental difference between the audience of these two services. While Google adwords PPC is search based, facebook ppc drives traffic from social engagement. Based on the nature of your business, either one or both of these services may drive targeted traffic to your website.

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