What is better, SEO or PPC?

What is better, SEO or PPC?

It is that time of the year when you need to create digital marketing budgets for your business or company. One of the key decisions you will need to make is whether you should spend on SEO or PPC, or both? Well, the answer is not as simple as choosing between apples and oranges. That’s […]

How do SEO & PPC work together?

How do SEO & PPC work together?

If you are not new to digital marketing, chances are you have tested waters with both SEO & PPC at some point. What is interesting to know is – how seo and PPC can work hand in hand to achieve your marketing goals. Read on. SEO or Search Engine Optimization is not easy. It takes […]

Ecommerce SEO in 2019: Best Practices

Ecommerce SEO in 2019: Best Practices

It’s 2019 and we live in the world dominated by e-retail. Brick and mortar stores are dying out giving way to their online counterparts. Search (SEO & PPC) makes the bulk of targeted traffic to ecommerce stores as opposed to other medium. It is therefore imperative that we talk about the best strategies for ecommerce […]