Are SEO tools worth it?

SEO is not the same in 2019 as it was back in the 2000’s. Google’s algorithms have undergone a drastic change in the past decade or so, which means SEO is not just different, but way harder now.

The same story holds true with SEO tools. The SEO tools that existed in the market a decade ago have vanished over time. New tools have taken over, boasting features that can help you get top rankings, but they come at a hefty price. In this post, we will explore why it might be a good idea to invest in a premium SEO tool. Read on.

First off, we want to make one thing clear – SEO tools exist in 2019 to make your research easier. You will still have to do a lot of manual hard work to implement those SEO tactics to get the desired results. That being said, here are a few reasons why SEO tools are worth it in 2019 ~

  1. Competitive edge – Today’s SEO tools boast of highly accurate big data analysis, be it keywords, backlinks or content gap strategies. This big data can INSTANTLY be a differentiating factor between you and your competitors in generating top rankings. These SEO tools like Ahrefs and SEMRush are a gold mine of information.
  2. Automate tasks – SEO tools in 2019 can automate certain tasks and keep track of your rankings, generate alters such as spammy backlinks and more. This will. save you a lot of time and energy in executing repetitive tasks.

At Top Ranks India, we use Ahrefs as our primary SEO tool for all clients in India and abroad. It is quite fascinating that you can use these tools in so many innovative ways and the prove pays for itself when you get results.

If you are new to SEO and would like to get a free SEO Audit of your website, just email us at and we will get back to you ASAP.

Happy Marketing!