Ecommerce SEO in 2019: Best Practices

It’s 2019 and we live in the world dominated by e-retail. Brick and mortar stores are dying out giving way to their online counterparts. Search (SEO & PPC) makes the bulk of targeted traffic to ecommerce stores as opposed to other medium. It is therefore imperative that we talk about the best strategies for ecommerce SEO in 2019.

At Top Ranks India, we have researched Ecommerce SEO techniques extensively while working with global clients. In 2019, we have found the following key metrics that help boost SEO traffic to your ecommerce website ~

  1. Site load time. Reducing the site load time to 200ms will help boost your google rankings and provide a great user experience at the same time.
  2. Mobile Responsiveness – Google’s mobile first index will rank your website higher if your ecommerce store is mobile friendly.
  3. Customer Reviews – A review snippet built right into your ecommerce store will show up your reviews in SERPS and will get your a better CTR, hence better rankings.
  4. Optimize your content – In order to gain an advantage over your competition, your product descriptions and category pages content should be optimized both for SEO and for user experience.

However, this is just the tip of the iceberg. There are many other factors that you need to optimize for Ecommerce SEO. At Top Ranks India, we can help you get started with a free ecommerce SEO audit for your online store. Just email us at sales@topranks.in and we will get you started ASAP.

Happy Marketing!