If your business is new to digital marketing, and you are wondering where to start your marketing activities, the answer should be clearly SEO.
SEO is a proven technique for lead generation, whether B2B or B2C. Irrespective of the geographies you are targeting, be it locally or globally, SEO can help you expand your reach to your target customers cost effectively.
While the organic traffic that comes via google search through SEO efforts is FREE, it doesn’t mean you don’t have associated costs with SEO. It takes a lot of time, resources and possibilities costs to get your site up there on the top of google. The most important of these metrics is the time it takes.
Whether you hire an outside SEO company like Top Ranks India, or do SEO in-house, you want to make sure that you focus on the right keywords and target audience so that you generate leads effectively. Ideally, you should start with long tail low competition keywords that will rank higher instantly and still convert well.
So, coming back to our main question – Should you use SEO to generate leads? The answer is, YES. You cannot afford to miss out on organic search that attracts more than 95% of the traffic on google.
If you are new to SEO, Top Ranks India can help you get started with a free SEO audit worth USD 1000. To take advantage of this offer, just email us at email@example.com and we will help you get started.