Google ads quality score – what is it (QS) and how can you improve it?

You have recently started running google ads but they are not performing as they should? Either you are spending too much on clicks or not getting conversions.

Well, one of the reasons why you might be spending too much on clicks is poor Quality Score or QS as we may call it. QS is a primary indicator of your click costs and Ad rank.

What is Quality Score (QS) in google ads?

According to google, quality score is defined as below ~

Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.

This means, your ad copies, keywords and landing pages should have highly relevant content in order for your QS to be high.

If you are struggling with keyword quality scores in google ads, Top Ranks India can help. Just email us your concern at or call us at +91-9958010626 today!

Happy Marketing!