Is GST charged on google ads in India?

India recently rolled out a unified Goods and Services Tax (GST) eliminating other taxes such as service tax, VAT applicable earlier. If you are a google ads advertiser, you are affected by the current tax regime. Know how ~

Google has to mandatorily charge you GST on all your advertising costs. This is 18% IGST (integrated GST) if you are billed outside the state of Haryana and 9% CGST + 9% SGST if you are billed within Haryana.

The good news is that if you are a business or an individual registered with GSTIN, you can submit your GST number within your google ads account and claim an input refund for the entire GST you are billed for, just like you claim this for other inputs.

If you are a business in India looking to run google ads for your business, we can help! Just shoot us an email at and we will get you started with a free google ads PPC audit!

Happy marketing!