What is SEO in digital marketing?

SEO is the short form for “Search Engine Optimization”. SEO plays an important role as one of the foremost drivers of targeted traffic in digital marketing.

Search marketing is primarily focused on generating targeted traffic through google search, either free or paid. Free traffic is a part of organic search, while paid traffic comes from running google ads. The way google ranks websites in its SERPS (search engine ranking pages) is through advanced algorithms that it keeps updating from time to time.

It is the job of SEO experts to understand these SERP algorithms and optimize your site to rank higher in Google. This process is known as SEO or Search Engine Optimization.

If you are new to the world of SEO and digital marketing, we can help you get started. Just call us today at +91-9958010626 or email us at sales@topranks.in and we will give you a FREE audit of your website.