Google Ads vs SEO. Which one should you choose to promote your business?

Both google ads and organic search (SEO) will show your website on google. When you have optimized your google ads and SEO well, your website appears on page one of google when a user searches for your target keywords.

But here’s the difference. When a user clicks on your google ads, you pay google for every click they bring to your website. However, with SEO efforts, all clicks are completely free to your website. So, which one should you use to promote your business? Google ads or SEO?

Well, the answer is not quite simple. Most businesses will benefit from a mix of both google ads and SEO working hand in hand. That’s because, even though SEO clicks and traffic is completely free, it takes a lot of hard work and time to get your website SEO’ed or ranked on the top of google search. If you are outsourcing your SEO to an SEO company like Top Ranks India, it may also mean significant amount of investment.

On the other hand, google ads can be instantly setup and your ad will show up on google just in a few hours. You can set your daily budgets and google will not charge you for more than what you budgeted. You will start receiving targeted traffic almost instantly. But, the main caveat is that you will be paying for every click that comes to your website.

So, what should you choose for your business? Google ads vs SEO?

Ideally, if you are just starting a new website, google ads will help you experiment with keywords and get you traffic instantly. You can start with your core keywords and understand which ones convert to leads or sales.

Concurrently, you can start your SEO efforts with long tail keywords that are converting well with google ads. Over a period of time, you can move your keywords that start ranking well organically from google ads to SEO. This will ensure that you get the most RoI from your SEO and google ads budgets.

If you are a business and looking to understand what you should spend on google ads vs SEO, we at Top Ranks India can help you devise a strategy. Just email us at today for a free SEO & PPC audit and we will he happy to help!

Happy marketing!