Lead Generation vs Lead Nurturing – What’s the difference?

Lead Generation vs Lead Nurturing – What’s the difference?

According to Wikipedia, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. Lead generation is a vital part of marketing for every business, whether B2B or B2C. Leads can be generated through a variety of marketing activities such as email marketing, search marketing (SEO & PPC), outbound phone calls, […]

How do SEO & PPC work together?

How do SEO & PPC work together?

If you are not new to digital marketing, chances are you have tested waters with both SEO & PPC at some point. What is interesting to know is – how seo and PPC can work hand in hand to achieve your marketing goals. Read on. SEO or Search Engine Optimization is not easy. It takes […]

Ecommerce SEO in 2019: Best Practices

Ecommerce SEO in 2019: Best Practices

It’s 2019 and we live in the world dominated by e-retail. Brick and mortar stores are dying out giving way to their online counterparts. Search (SEO & PPC) makes the bulk of targeted traffic to ecommerce stores as opposed to other medium. It is therefore imperative that we talk about the best strategies for ecommerce […]

Is GST charged on google ads in India?

Is GST charged on google ads in India?

India recently rolled out a unified Goods and Services Tax (GST) eliminating other taxes such as service tax, VAT applicable earlier. If you are a google ads advertiser, you are affected by the current tax regime. Know how ~ Google has to mandatorily charge you GST on all your advertising costs. This is 18% IGST […]

What is CRO (Conversion Rate Optimization)? And the best CRO tools in the market right now!

What is CRO (Conversion Rate Optimization)? And the best CRO tools in the market right now!

Conversion Rate Optimization (CRO) is a systematic methodology to improve website conversion rate, or more specifically, increase the number of website visitors who turn into customers or leads. You could be getting lots of targeted traffic on your website, but if conversion rates are low, not many of those visitors will turn into buyers. Therefore, […]