So, you’ve got a website and you want to consider SEO over PPC to generate targeted traffic. Should you ignore PPC?
SEO or Search Engine Optimization will generate organic free traffic to your website from Google search when your keywords rank on the top of the search engine. SEO process takes time, and will generally take few months to start showing results.
On the other hand, google ads PPC (pay-per-click) is an auction ad process where you can instantly get traffic for your target keywords by paying for every click you receive from google.
The click thru rate of SEO traffic is generally much higher than PPC ads, but the question is,
Should you choose SEO over PPC to generate traffic to your website?
Well, the answer is, it depends.
1. If your website is new and you are just getting started, PPC can give you an edge over SEO by generating instant traffic and sales. You can also get an idea about which keywords convert more and then use that data for SEO strategies,
2. You should use PPC also when your target keywords are highly competitive and it might take a long time to get them on the top of google search organically.
In essence, SEO over PPC is a question that matters when budgets are tight.
Otherwise, usually a mix of both SEO and PPC strategies will work best for your business over a longer period of time.
If you are getting started with wither SEO or PPC, we can help you with an in-depth analysis by offering a free SEO & PPC audit for your business.
Just call us at +91-9958010626 or fill in the form on this page to request your free audit!