Social is a fairly new digital marketing media with facebook leading the pack having more than a billion engaged active visitors. However, to this date, question arises if social media marketing is actually worth it or not?
More and more businesses are looking towards social media channels for their marketing strategies, be it facebook, twitter, Instagram, Pinterest or the likes. Engagement levels on social media have been consistently increasing every year, yet 60% of the businesses actively marketing on social do not report any significant RoI.
However, there are other 40% businesses who seem to be doing something in the right direction to leverage social to boost sales. Take, for example telecom companies in India like Bharti Airtel, Vodafone and Reliance Jio – all of which actively poach for new customers while providing support on twitter at the same time. Social wheels to work really great for them.
So, what does it take to be a successful social media marketer?
1. Know where your target audience is and where do they engage in conversations
2. Provide content that is of value – something that is of use to the target audience so they share it
3. Identify strong influencers in your niche and engage with them.
That being said, social media marketing is the future of digital marketing, and if done right, will be totally worth it for your business. It’s a medium that just cannot be ignored with billions of active users engaging daily on different platforms.
Top Ranks India can help you devise and execute a successful social media strategy to deliver an RoI that’s unmatched in the industry. For a free audit of your social media marketing efforts, just call us at +91-9958010626 or fill in the form on this page. Happy social media marketing!