Creativity vs Technology (data) – Who will win the digital marketing wars in the future?

Creativity wins over technology?!

I recently went to a digital marketing conference organised by salesforce and Mirum Agency in New Delhi. The discussion panel comprising of CMO’s were divided over the future of marketing – data vs creativity.

At Top Ranks, we had worked with numerous customers globally over the years, and always found that we outperformed other agencies with creativity.

It’s the same data and technology that all companies have access to. Relativity is the differentiating factor between a successful and a failed campaign,

What do you think? Let us know via the form on the right!