20% of all google searches by 2020 will be voice based
Yes, that’s correct. With smartphone sales on the rise and all mobiles pretty much pre installed with some kind of a voice assistant, it’s imperative that voice searches will continue to grow in volume, To the extent that by 2020, 20% of all searches are anticipated to be done through voice.
What does this mean for you as a search marketer?
Well, for one, a voice search has only one correct answer as opposed to a text search. Does that mean that a single brand out of thousands of competitors will stand to gain virtually dominating search? Well, we don’t know the answer to that yet, and it remain to be seen what options we have as digital marketers when that happens. What do you think about the growth of digital assistants?
Do you think this will lead to an unfair advantage to the top search choice? Let us know via the form on the right. To get a free audit of your digital marketing strategy, e-mail is today at firstname.lastname@example.org, Happy marketing!